Introduction: Why Lead Tracking Matters
As a marketer, one of the most critical factors in your success is understanding exactly where your leads are coming from. With so many different channels and campaigns to manage, tracking each lead can quickly become overwhelming. This is where WhatConverts comes in. After using it for several months, I can confidently say that this platform is a game-changer for marketers looking to optimize their campaigns and increase ROI. In this review, I’ll dive into what makes WhatConverts stand out, how it can benefit your marketing strategy, and why you should consider using it for your business.
What is WhatConverts?
At its core, WhatConverts is a comprehensive lead tracking and reporting software designed for marketers who want to track and analyze every lead generated from their marketing campaigns. Whether you’re using digital ads, organic search, social media, or any other form of marketing, WhatConverts enables you to monitor and attribute each lead to its exact source.
What truly sets WhatConverts apart is its ability to track calls in real-time alongside form submissions and other types of interactions. With its suite of powerful tools, you can gain a clear view of your lead pipeline and optimize your campaigns for better results. If you’ve ever felt like you’re flying blind when it comes to understanding which marketing efforts are working, this software is exactly what you need.
The Power of Call Tracking
One of the standout features of WhatConverts is its call tracking capabilities. If you’re running any kind of marketing campaign that generates phone calls, this is a must-have tool. WhatConverts not only tracks the calls but also gives you detailed insights into each call, such as:
- The marketing channel that generated the call (Google Ads, Facebook, SEO, etc.)
- The duration of the call
- Whether the call was answered or missed
- The location of the caller
This is invaluable for businesses that rely on phone calls for conversions. It’s common for marketers to focus only on form submissions or clicks, but calls are often the true measure of success, especially for service-based industries. With WhatConverts, you can be sure that you're capturing every potential lead, regardless of how they contact you.
Intuitive Dashboard & User-Friendly Interface
As someone who’s used a variety of marketing platforms, I can honestly say that the WhatConverts dashboard is one of the most intuitive and user-friendly I’ve come across. When you first log in, you’re greeted with a clear overview of your marketing performance. The platform gives you immediate access to key metrics like:
- Total number of leads
- Conversion rate
- Cost per lead
- Lead source breakdown
You don’t have to dig through complicated reports or spend hours trying to figure out what’s working and what’s not. The dashboard is designed to give you actionable insights at a glance, making it easier for you to make informed decisions about your marketing strategy.
No-Code Setup for Fast Implementation
One of the biggest concerns for marketers when adopting new software is the setup process. Fortunately, WhatConverts offers a no-code setup, meaning you don’t need to be a developer to get started. The platform is designed to integrate seamlessly with your existing marketing tools and CRM systems, so you can start tracking your leads and calls right away.
Whether you’re running Google Ads, Facebook campaigns, or using landing pages, WhatConverts can be up and running in no time. The platform also offers great customer support, so if you run into any issues during the setup, there’s always someone available to help.
Auto-Qualify Leads Instantly
One of the features that I’ve found incredibly valuable is the auto-qualification of leads. With WhatConverts, you can set up automated rules to qualify leads based on certain criteria, such as call duration, geographic location, or even keywords mentioned during a phone call. This allows you to prioritize high-quality leads without having to manually sift through every submission or phone call.
The automated lead scoring system helps you save time and ensures that your sales team is focusing their efforts on the most promising prospects. This has led to a significant increase in lead conversion rates for my business, and I’m confident it can do the same for you.
Detailed Lead Analytics & Attribution
One of the biggest challenges in marketing is understanding where your leads are coming from and which campaigns are driving the most valuable results. WhatConverts solves this problem with its advanced lead attribution features. The software provides detailed insights into the source of each lead, whether it’s from a specific ad, search engine result, or social media post.
This level of insight is crucial for making informed decisions about where to allocate your marketing budget. Instead of guessing which campaigns are working, WhatConverts gives you the data you need to make smarter decisions. The result? Better ROI, more qualified leads, and less wasted ad spend.
Track Leads in Real-Time
In today’s fast-paced marketing environment, being able to react in real-time is essential. WhatConverts allows you to track leads as they come in, giving you the ability to respond quickly and adjust your marketing strategy on the fly. If you see that a particular channel is generating more leads than expected, you can quickly scale your efforts to take advantage of that momentum.
Additionally, the real-time tracking helps you monitor ongoing campaigns and adjust them if you notice any drop-offs in lead generation or conversion rates. This level of flexibility is a huge advantage for marketers who need to stay agile in an ever-changing digital landscape.
Why WhatConverts is Perfect for Small to Mid-Sized Businesses
While WhatConverts is robust enough for larger organizations, I’ve found that it’s particularly useful for small to mid-sized businesses. As someone who operates in the small business space, I understand the challenges of limited resources and the need to get the most out of every marketing dollar. WhatConverts delivers a high-quality, comprehensive solution without the enterprise-level price tag.
The platform’s pricing structure is flexible, with options that scale with your business. Whether you’re just starting out or have been in business for years, WhatConverts can accommodate your needs and help you grow.
Customer Support That Truly Cares
A lot of marketing tools can be complicated, and when things go wrong, it can feel like you’re on your own. However, WhatConverts has earned its reputation for providing excellent customer support. Whether you need assistance with setup, troubleshooting, or figuring out how to get the most out of the platform, their support team is always ready to help.
They offer live chat, email support, and even phone support, which is a rare but valuable feature in the marketing software space. I’ve had several occasions where I needed assistance, and every time, the team was responsive, professional, and efficient. It’s clear that they genuinely care about their customers and want to ensure their success.
Conclusion: Should You Invest in WhatConverts?
After using WhatConverts for several months, I can confidently say that it’s one of the best investments I’ve made in my marketing toolkit. From its seamless integration with existing systems to its powerful lead tracking and analytics features, it has helped me streamline my marketing efforts, increase lead generation, and optimize my campaigns for maximum ROI.
If you’re a marketer looking to improve your lead tracking and attribution, I highly recommend giving WhatConverts a try. With its user-friendly interface, real-time tracking, and comprehensive reporting, it’s an invaluable resource for anyone serious about improving their marketing results.
To get started with WhatConverts , head to their official website and sign up for a free 14-day trial. I’m confident that once you experience the power of WhatConverts, you’ll wonder how you ever managed without it.